Kuniko's Menu Redesign
This project involved redesigning a local Japanese restaurant’s menu to address issues with inconsistent imagery, unclear hierarchy, and a confusing layout that made navigation difficult for customers. The solution introduced a more structured and intuitive design system, reorganizing menu sections to improve readability and guide the customer experience more naturally. A refined color palette of orange and green was applied to reflect cultural associations with warmth, energy, and growth, while new imagery featuring a Kirin was incorporated to symbolize prosperity and wisdom. Overall, the redesign created a more cohesive, visually balanced menu that improves usability while strengthening the restaurant’s cultural identity.
Kuniko's Original Menu
The Pitch
The Kuniko’s Teriyaki Redesign slide deck was meant to act as a design guide if someone else were to take the project. It covered everything from new colors, type, and imagery as well as why all the choices were made. This slide deck was not one meant to be see by the customer just by the designers.
My Take on Kuniko's
A Few Mockups
Hand Illustrated Assets
Each illustration was drawn at 2x scale on 11x18in newsprint. All are done with 1pt and 0.05pt black fine liner to achieve the depth and bold line work. All digital recoloring was done digitally in Photoshop.
